Martin Reznik

I specialize in creating visual identity designs and logos for a diverse range of companies and individuals. When it comes to logo design, I provide two distinct approaches, each carefully crafted to suit the unique needs and business characteristics of my clients: hand-drawn vectorized logos or sleek and modern designs created directly in vector format.

 

Firstly, there's the "branding by hand" method, which involves creating hand-drawn vectorised branding. This approach places emphasis on the human touch, fostering an immediate connection between the business and its audience. By infusing the brand with an organic, human-centred aesthetic, it becomes instantly recognizable and relatable, particularly effective within industries such as food/beverage, gig, and hospitality. Additionally, I often craft custom typography or modify existing fonts to create distinctive brand elements that capture the essence of the business.

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Alternatively, I also specialize in working directly in vector format, producing sleek and contemporary logos. These designs tend to be more minimalist compared to their hand-drawn counterparts, making them particularly popular within the tech and finance sectors. While I may utilise existing fonts for logotypes in this approach, I frequently customise them to add a unique flair to the brand identity.

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Furthermore, I offer additional illustration services that complement my graphic design practice, allowing for the development of supplementary brand elements such as illustration systems, patterns, and merchandise. This holistic approach ensures that each client receives a tailored visual identity solution that resonates with their target audience and reflects the essence of their business.