Twisted Pixel
Year: 2025
Service: Logo Design and Visual Identity
Lydia, the founder of Daisy + Dahlia, approached me with an exciting request to design a logo and develop a cohesive visual identity for her newly launched made-to-order cookie and pastry business. Based in London and Athens, Daisy + Dahlia is a local bakery that prides itself on creating artisanal treats crafted with care and precision. Lydia envisioned a custom logo design that would authentically represent her brand’s values of quality, creativity, and a personal, handmade touch.
The Concept
After discussing Lydia's vision and the essence of her business, we decided that a hand-drawn approach would be the best way to communicate the warm, inviting, and down-to-earth nature of Daisy + Dahlia. To achieve this, we opted for a hand-drawn logomark complemented by an integrated hand-lettered logotype. This design choice not only reflects the artisanal and local character of the bakery but also helps the brand stand out as unique and approachable in a competitive market.
The result is a logo that beautifully encapsulates the heart of Daisy + Dahlia, celebrating creativity, craftsmanship, and the joy of indulging in delicious, thoughtfully made baked goods.
The Logotype
After discussing Lydia's vision and the essence of her business, we decided that a hand-drawn approach would be the best way to communicate the warm, inviting, and down-to-earth nature of Daisy + Dahlia. To achieve this, we opted for a hand-drawn logomark complemented by an integrated hand-lettered logotype. This design choice not only reflects the artisanal and local character of the bakery but also helps the brand stand out as unique and approachable in a competitive market.
The result is a logo that beautifully encapsulates the heart of Daisy + Dahlia, celebrating creativity, craftsmanship, and the joy of indulging in delicious, thoughtfully made baked goods.
The Symbol
After discussing Lydia's vision and the essence of her business, we decided that a hand-drawn approach would be the best way to communicate the warm, inviting, and down-to-earth nature of Daisy + Dahlia. To achieve this, we opted for a hand-drawn logomark complemented by an integrated hand-lettered logotype. This design choice not only reflects the artisanal and local character of the bakery but also helps the brand stand out as unique and approachable in a competitive market.
The result is a logo that beautifully encapsulates the heart of Daisy + Dahlia, celebrating creativity, craftsmanship, and the joy of indulging in delicious, thoughtfully made baked goods.
★★★★★
"Absolutely LOVED Martin's work. He designed a logo for my cookie business and I could not have asked for more. He's not just an amazing designer, but he also incorporates his knowledge on branding and marketing when discussing potential options which really helped me a lot. He also went above and beyond by making some great recommendations on packaging options even though this wasn't part of the contract.
I highly recommend Martin, he truly is one of the best designers I have worked with."
Lydia Eleftheriou, owner of Daisy+Dahlia