Twisted Pixel

Year: 2025

Service: Logo Design and Visual Identity

I was approached by Paul, the founder of Twisted Pixel photography studio, to design a new logo and visual identity for his business. Paul asked me to design a crisp, modern logo that would avoid the stereotypical images such as film, cameras, eyes, etc.

The Concept

The logo I've designed features the name Twisted Pixel in bold, stylised lettering with a colourful circular icon at its centre. The icon consists of eight twisted triangles arranged to resemble a camera shutter, with each triangle displaying a different color from the RGB spectrum. In the center of the icon, the negative space forms a subtle square, symbolizing a pixel. This unique design creates a memorable and visually striking effect, blending geometric shapes with vibrant colors.

The Logotype

The logotype wraps around the colourful circular icon, creating a dramatic fisheye effect that adds depth and dimension. This playful distortion draws attention and gives the design a dynamic, energetic feel. The combination of curved text and vibrant colours highlights the brand’s creativity and attention to detail, leaving a lasting impression on viewers.

The Logomark

The logomark can be used when the Primary Logo is unnecessary or when space constraints affect legibility.

For example, it is suitable for social media profiles, small-scale print materials, web favicons, and similar applications.

★★★★★

"I highly recommend Martin, he truly is one of the best designers I have worked with."

Paul Thomas, founder of Twisted Pixel

Hand-drawn Logo Approach

The logo features a hand-drawn, organic aesthetic that perfectly reflects the artisanal and local bakery concept. The design centers around a circular shape resembling a cookie or pastry with a bite taken out of it, emphasizing the bakery’s focus on delicious handmade goods. The hand-lettered text is whimsically styled, with rounded, bubbly lettering that feels approachable and warm, evoking a sense of creativity and care.

Small speckled details around the text and edges add texture, resembling cookie toppings, enhancing the connection to baked goods and handcrafted quality. Overall, the logo communicates the bakery’s emphasis on artisanal production, local charm, and a welcoming, homemade vibe.

Colour Palette & Typography

The typography chosen for Twisted Pixel uses two distinct typefaces to cover various aspects of the brand’s messaging. New Kansas Black for Headers, is a bold, curvy typeface with a playful, handcrafted feel. It’s perfect for conveying the bakery’s artisanal and welcoming nature. Complimented by Acumin Wide SemiBold Italic used in Subheadings, a clean and modern italic typeface that adds a sense of elegance and professionalism, balancing the playful elements of the brand. Lastly, Open Sans Regular is used for Body Copy. This versatile, easy-to-read sans-serif font for extended text ensures clarity and functionality in written content, such as menus, website or promotional materials.

The combination of earthy tones and thoughtfully selected typography creates a cohesive identity that emphasizes the bakery’s artisanal quality, warmth, and local charm while maintaining a polished and modern feel.

Brand Guidelines Document

The brand pattern features evenly scattered, hand-drawn pistachio nuts that add an organic and artisanal touch to the design. Each pistachio is detailed with subtle textures and imperfections, capturing the natural beauty of the ingredient while emphasizing the bakery’s handcrafted approach.

The pattern’s arrangement is balanced yet dynamic, with pistachios placed at varying angles to create visual interest and a natural flow. This versatile design works seamlessly for packaging, promotional materials, and web backgrounds, offering a cohesive and distinctive visual element that reinforces the brand’s connection to high-quality, natural ingredients.