

Bird HauS
Year: 2023
Service: Responsive Logo Design
Following the success of the visual identity I developed for Villains Brewing, I was approached by Isaias, the owner of the brewery, to create a logo for his new venture: Bird Haus, a chicken restaurant located near the brewery in Anaheim, CA. The goal was to design a versatile, hand-crafted logo that reflects the artisanal and local nature of the business. Inspired by the restaurant’s rustic charm and neighborhood roots, I hand-drew the logomark and hand-lettered the logotype, ensuring the design would resonate with its community-oriented ethos. This logo system was then vectorized and tailored to adapt across multiple media platforms, including social media, web, and print.


The Logomark
The Bird Haus logomark was meticulously crafted to embody the artisanal spirit of the restaurant. Each element of the design was hand-drawn, giving it a raw, organic feel that reflects the care and authenticity behind the brand. The wooden birdhouse illustration, with its textured lines and subtle imperfections, conveys a sense of warmth and approachability while paying homage to the rustic charm of the restaurant. This hand-drawn approach not only highlights the local, handcrafted nature of Bird Haus but also ensures the logo feels personal and distinctive, setting it apart in a crowded market.


Responsive Logo Design
The Bird Haus Responsive Logo Suite was designed to ensure consistent branding across a variety of platforms and applications. This suite includes multiple logo variants, such as the full logomark with the hand-lettered typography, simplified versions for smaller formats, and circular badge options for social media and merchandise.
Having a responsive logo suite is vital in modern branding because it allows the logo to maintain its impact and recognizability across diverse touchpoints. Whether it’s displayed on a website, printed on packaging, embroidered on uniforms, or used as a profile image, each variant ensures the brand remains cohesive and professional. By adapting the logo’s complexity and layout to fit specific contexts, the responsive suite guarantees maximum versatility while preserving the identity’s core essence and visual appeal.


Hand-drawn Approach
The Bird Haus logo was created using a hand-drawn approach, emphasizing the restaurant’s artisanal and locally crafted identity. Both the birdhouse illustration and the logotype were carefully drawn by hand, then refined and vectorized to retain their authentic, textured quality. This process allowed for subtle imperfections and organic details that add warmth, character, and a sense of individuality to the design.
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A custom hand-drawn logo offers numerous benefits for the food and drink sector. It reflects authenticity by showcasing care, craftsmanship, and attention to detail, aligning with the qualities of exceptional dining experiences. The handcrafted aesthetic adds personality and uniqueness, helping the brand stand out and create memorable impressions. Its approachable style fosters a local connection, appealing to community-focused customers and reinforcing a sense of neighborhood charm. Additionally, the timeless appeal of a hand-drawn logo, with its human touch, ensures lasting relevance beyond fleeting design trends.
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By opting for a custom hand-drawn logo, Bird Haus successfully conveys its artisanal ethos while creating a visually distinctive and inviting brand presence in the restaurant sector.


Colour Palette
The Bird Haus color palette features a warm Alabaster paired with a rich Raisin Black, creating a striking yet approachable contrast. This minimalist palette emphasizes simplicity and clarity, allowing the hand-drawn elements to take center stage. The muted tones reflect the restaurant’s artisanal and rustic character while ensuring versatility across digital and print applications.
Bird Haus Brand Visuals





