Beacon Beer Label Illustration and Design for Allendale Brewery
I was commissioned by Allendale Brewery to create a "generic" beer label design that could be used on various small batch beers. The first two beers the label was used on were Winter Ale (Christmas Special) and Beacon Pale Ale. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts. This is one of the four labels I've created for Allendale.
Allendale gave me a lot of creative freedom regarding the design and illustration, as long as the image related to wilderness and was similar in style to their existing packaging, which features monochrome Victorian-style collages against a colourful background.
I've done few different versions of the label and we settled for a detailed hand-drawn portrait of a warrior woman wearing a ram's skull adorned with feathers and vintage, tribal-style jewellery. The black and white illustration was then set against a colourful background featuring a floral pattern.
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and keg badge was executed using Illustrator.
The beer label is part of a series of four. The project won Silver Award in the Creativepool Annual 2021 Illustration category.
★★★★★
"Beautifully executed and a great series of illustrations that fit together within a collection for product design."
"Your series is incredible in both craft and concept [...] Some of the nicest work I have seen in a long time."
Rachel Perry
Founder/EP - Whale BV
Creativepool Annual 2021 Illustration category judge
Copyright © 2020, Martin Reznik.